The Great Beanie Baby Bubble: Mass Delusion and the Dark Side of Cute By Zac Bissonnette
There has by no means been a craze like Beanie Infants. The $5 beanbag animals with names like Seaweed the Otter and Gigi the Poodle drove a big swath of America right into a greed-fueled frenzy as they chased the rarest Beanie Infants, whose values escalated weekly in the late 1990s. Simply as unusual as the mass hysteria was the man behind it. Generally known as the “Steve Jobs of plush” by his staff, he obsessed over each element of each animal his firm ever launched. He had no advertising finances and no connections, however he had one thing extra worthwhile – an intuitive grasp of human psychology that will make him the richest man in the historical past of toys. The Great Beanie Baby Bubble is a traditional American story of individuals successful and shedding huge fortunes chasing what one vendor remembers as “the most spectacular dream ever bought.