The Best Digital Marketing Campaigns in the World: Mastering The Art of Customer Engagement By Calvin Jones, Damian Ryan
With the monumental development of the web and social media websites, digital advertising and marketing is now price extra every year than TV promoting in the UK. Social community promoting spending is predicted to extend to a staggering $4.three billion in 2011 in a bid to draw immediately’s media-savvy shopper. The Best Digital Marketing Campaigns in the World brings collectively a global assortment of the most profitable digital advertising and marketing campaigns of our time, assessing what they achieved and the enterprise classes realized.
This sensible and insightful guide explores how companies massive and small have harnessed social media, blogs, boards, on-line video and e mail to spice up their model and appeal to clients. Damian Ryan and Calvin Jones current a variety of hand-picked case research, sharing the information and talent of the world’s prime inventive minds. Overlaying all the pieces from family names akin to Pizza Hut and Pepsi to Obama’s 2008 presidential election marketing campaign, this guide is the must-read information for all entrepreneurs seeking to embrace the new digital panorama.