The Age of Surveillance Capitalism By Shoshana Zuboff
The Age of Surveillance Capitalism is a 2019 non-fiction guide by Professor Shoshana Zuboff which appears on the growth of digital firms like Google and Amazon, and means that their enterprise fashions characterize a brand new type of capitalist accumulation that she calls “surveillance capitalism”.
On this masterwork of unique considering and analysis, Shoshana Zuboff gives startling insights into the phenomenon that she has named surveillance capitalism. The stakes couldn’t be larger: a world structure of habits modification threatens human nature within the twenty-first century simply as industrial capitalism disfigured the pure world within the twentieth.
Zuboff vividly brings to life the results as surveillance capitalism advances from Silicon Valley into each financial sector. Huge wealth and energy are accrued in ominous new “behavioral futures markets,” the place predictions about our habits are purchased and bought, and the manufacturing of items and companies is subordinated to a brand new “means of behavioral modification.”
The risk has shifted from a totalitarian Massive Brother state to a ubiquitous digital structure: a “Massive Different” working within the pursuits of surveillance capital. Right here is the crucible of an unprecedented type of energy marked by excessive concentrations of information and free from democratic oversight. Zuboff’s complete and shifting evaluation lays naked the threats to twenty-first century society: a managed “hive” of complete connection that seduces with guarantees of complete certainty for optimum revenue on the expense of democracy, freedom, and our human future.