Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two By Jim Koch
Founding father of The Boston Beer Firm, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch affords his distinctive perspective in the case of enterprise, beer, and turning your ardour into a profitable firm or profession.
Quench Your Own Thirst covers every little thing from discovering your personal Yoda to Koch’s principle on how a piece of string can train you a very powerful lesson you’ll ever find out about enterprise. Koch additionally has stunning recommendation on gross sales, advertising and marketing, hiring, and firm tradition. His anecdotes, quirky musings, and bits of knowledge go far past brewing. A enjoyable, partaking information for constructing a profession or launchinga profitable enterprise, Quench Your Own Thirst is the important thing to the final word dream: being profitable whereas doing what you’re keen on. So, are you quenching yourown thirst – or another person’s?