Predictive Advertising: Easy Ways Every Marketer Can Use Customer Analytics and Big Data By Omer Artun, Dominique Levin
Predictive Advertising is a predictive analytics primer for organizations giant and small, providing sensible ideas and actionable methods for implementing extra customized advertising and marketing instantly. The advertising and marketing paradigm is altering, and this ebook gives a blueprint for navigating the transition from creative- to data-driven advertising and marketing, from one-size-fits-all to one-on-one, and from advertising and marketing campaigns to real-time buyer experiences. You’ll discover ways to use machine-learning applied sciences to enhance buyer acquisition and buyer progress, and easy methods to determine and re-engage at-risk or lapsed clients by implementing a simple, automated method to predictive analytics. Rather more than simply principle and testomony to the ability of customized advertising and marketing, this ebook focuses on motion, serving to you perceive and really start utilizing this revolutionary method to the client expertise.
Predictive analytics can lastly make customized advertising and marketing a actuality. For the primary time, predictive advertising and marketing is accessible to all entrepreneurs, not simply these at giant companies — in reality, many smaller organizations are leapfrogging their bigger counterparts with revolutionary packages. This ebook exhibits you easy methods to carry predictive analytics to your group, with actionable steering that get you began at this time.