Marketing Analytics: Data-Driven Techniques with Microsoft Excel By Wayne L. Winston
Serving to tech-savvy entrepreneurs and knowledge analysts clear up real-world enterprise issues with Excel. Exhibits you methods to carry out subtle enterprise analyses utilizing the cost-effective and extensively accessible Microsoft Excel as a substitute of high-priced, proprietary analytical instruments.
Utilizing data-driven enterprise analytics to grasp prospects and enhance outcomes is a superb concept in concept, however in right this moment’s busy workplaces, entrepreneurs and analysts want easy, low-cost methods to course of and take advantage of all that knowledge. This skilled guide presents the proper answer. Written by knowledge evaluation skilled Wayne L. Winston, this sensible useful resource reveals you methods to faucet a easy and cost-effective instrument, Microsoft Excel, to resolve particular enterprise issues utilizing highly effective analytic strategies—and obtain optimum outcomes.
Sensible workout routines in every chapter assist you to apply and reinforce strategies as you be taught.
- Exhibits you methods to carry out subtle enterprise analyses utilizing the cost-effective and extensively accessible Microsoft Excel as a substitute of high-priced, proprietary analytical instruments
- Reveals methods to goal and retain worthwhile prospects and keep away from high-risk prospects
- Helps you forecast gross sales and enhance response charges for advertising and marketing campaigns
- Explores methods to optimize worth factors for services and products, optimize retailer layouts, and enhance internet marketing
- Covers social media, viral advertising and marketing, and methods to exploit each successfully