Hooked: How to Build Habit-Forming Products By Nir Eyal
Hooked: How to Build Habit-Forming Products is entrepreneurship guide by Nir Eyal, printed in 2013.
Why do some merchandise seize our consideration whereas others flop? What makes us have interaction with sure issues out of sheer behavior? Is there an underlying sample to how applied sciences hook us?
Nir Eyal solutions these questions (and lots of extra) with the Hook Mannequin – a four-step course of that, when embedded into merchandise, subtly encourages buyer behaviour. By way of consecutive “hook cycles,” these merchandise carry folks again many times with out relying on pricey promoting or aggressive messaging.
Hooked relies on Eyal’s years of analysis, consulting, and sensible expertise. He wrote the guide he wished had been out there to him as a start-up founder – not summary principle, however a how-to information for constructing higher merchandise. Hooked is written for product managers, designers, entrepreneurs, start-up founders, and anybody who seeks to perceive how merchandise affect our behaviour.