Buyology: Truth and Lies About Why We Buy By Martin Lindstrom
How a lot can we find out about why we purchase? What really influences our selections in right this moment’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing examine – a cutting-edge experiment that peered contained in the brains of two,000 volunteers from all all over the world as they encountered numerous advertisements, logos, commercials, manufacturers, and merchandise. His startling outcomes shatter a lot of what we’ve got lengthy believed about what captures our curiosity – and drives us to purchase.
Buyology is an interesting and surprising journey into the thoughts of right this moment’s client that may captivate anybody who’s been seduced—or turned off—by entrepreneurs’ relentless makes an attempt to win our loyalty, our cash, and our minds.