Blue Ocean Technique, Expanded Edition By W. Chan Kim, Renée A. Mauborgne
Blue Ocean Technique is a e-book printed in 2004 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, and the identify of the advertising and marketing concept detailed on the e-book.
The worldwide phenomenon that has bought over four million copies, is printed in a record-breaking 46 languages, and is a bestseller throughout 5 continents–now up to date and expanded with new content material. Named by Quick Firm as one of the crucial influential management books in its Management Corridor of Fame. A method basic.
On this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent administration thinkers W. Chan Kim and Renee Mauborgne problem all the pieces you thought you knew concerning the necessities for strategic success. Acknowledged as one of the crucial iconic and impactful technique books ever written, BLUE OCEAN STRATEGY, now up to date with contemporary content material from the authors, argues that cutthroat competitors leads to nothing however a bloody pink ocean of rivals combating over a shrinking revenue pool. Based mostly on a research of 150 strategic strikes (spanning greater than 100 years throughout 30 industries), the authors argue that lasting success comes not from battling opponents however from creating “blue oceans”–untapped new market areas ripe for development.